Person wearing blue gloves slicing a large rectangular piece of a textured, layered food item on a white tray in a kitchen or bakery setting.

COMING SOON

THE AUSTIN TEST KITCHEN

CPG LAB

Austin has become a city of consumer brands, yet brands are still built in fragments. Founders are currently forced to navigate scattered and expensive offices, temporary patchwork kitchens, and outsourced creativity. This ecosystem lacks a "center of gravity" - a physical institution where brands are born, pressure-tested, and scaled continuously.

Interior of a modern kitchen and dining area at Austin Test Kitchen with people sitting at a counter and others working at kitchen stations, industrial-style lighting, and signage for R&D, Packaging, Tasting.

ALL IN ONE PLACE

This is not just a building; it is a home for 5–25 brands to develop. It is a place designed to eliminate the friction early-stage founders face by housing the entire brand lifecycle in one location.

NOT COWORKING

While coworking offers desks and density for generalists, this space offers shared constraints and a common language focused on margins, velocity, distribution, and shelf space.

NOT AN ACCELARATOR

Unlike accelerators that pick winners early and end after a program, this is a modular business space that compounds relationships and allows for founder-paced growth.

Rendering of a modern two-story building with outdoor seating, trees, and parking spaces, with a few people walking in the courtyard.

THE CAMPUS

Located at The Collective East, the CGP Lab will be located in buildings 5 & 6.

TOTAL SF

The CPG Lab will occupy 50,000 SF across two floors.

THE SITE

The campus features 387 parking spaces, a communal courtyard, and is tucked adjacent to the Walnut Creek Hike & Bike Trail.

LOCATON

The site is 12 minutes from downtown and minutes to I-35, 290, and Hwy 130.

TWO FLOORS. ONE SYSTEM.

Modern office meeting room with a large wooden table surrounded by black mesh office chairs. On the wall behind the table, there is a large whiteboard with colorful sketches and diagrams. To the right, there is a cozy seating area with a brown leather sofa, a black coffee table, and a bookshelf filled with various books and products. Green plants and warm lighting fixtures enhance the space.

UPSTAIRS: THINKING SPACE

Where brands are shaped and companies are made.

Brand Offices: Modular, short-term suites (500–2,000 SF) with glass walls.

Content Studios: TikTok/IG ready, product photo, and podcast studios.

Founder Bullpen: Hot desks, pitch rooms, and mentor hours.

Fractional Ops: Shared services including CFO/CMO, legal, and compliance.

People shopping at a packaging lab store with various food products on display and a large illuminated sign reading 'Packaging Lab'.

DOWNSTAIRS: MAKING SPACE

Where products are made and tested.

Austin Test Kitchen: Commercial-grade R&D lab space with food safety certification.

Production & Packaging: Small-batch production, shelf testing, and labeling equipment with 20’ ceilings and loading dock access.

Creator Studios: Influencer-ready demo space and unboxing sets.